£50,000 raised through iconic Titty Trail

Hundreds of hikers have helped make a “true difference at a time it’s most needed” by heading to the hills and raising £50,000 for us!

Titty Trail is an innovative fundraising event to raise awareness of the signs and symptoms of breast cancer, promote the importance of early diagnosis, and boost funds to support local people with cancer.

The event was timed for October to coincide with breast cancer awareness month, with routes in the spectacular Shropshire Hills of Bishop’s Castle and, for the first time, along a stunning coastal path in Aberystwyth.

Emilie Kerr, Events and Marketing Coordinator for Lingen Davies, said: “The atmosphere at both events was unbeatable and I feel incredibly proud of everyone who worked so hard behind the scenes to pull off not one, but two days of dedicated fundraising. This year was the first time Titty Trail was in Aberystwyth, and our team was blown away by the enthusiasm of everyone who took part.

“The name may have raised a few eyebrows when the event was launched in 2023, but Titty Trail has quickly grown into an iconic date for the diary to raise breast cancer awareness and boost funds to support local people living with and beyond cancer.

“I’m delighted to share that Titty Trail 2025 surpassed our fundraising expectations and raised over £50,000 from over 400 people who signed up to take part. The funds raised will help us continue supporting local people affected by cancer and will us to make a true difference at a time it’s most needed,” she added.

For the event we partnered with a national organisation dedicated to supporting the charity sector, Sky Blue Adventures, and the Shropshire route was sponsored by Cedo.